Fabrica is a visual arts organisation based in a former Regency church in the heart of Brighton that commissions contemporary visual art installations specific to the building.
It was through a Twitter communication from Laurence Hill, Development Manager at Fabrica, that we were invited to pitch for the ongoing communications of future shows.
We were fortunate to see the tweet from Laurence asking for companies to submit their details for the pitch and we were thrilled when the brief landed. Fabrica wanted a change of direction for their printed literature and were offering a 1 year design contract.
The first show is the The Forty Part Motet, a sound installation by the Canadian artist Janet Cardiff. Using 40 speakers set out in an oval, the listener will be able to feel the sculptural construction of the renaissance choral music Spem in Alium (1573) by Thomas Tallis.
We considered the theme of the show and the abstract relationship between the shape of the installation and the content of the art itself. Having no imagery of the installation within the Fabrica building, only in previous settings, we chose to represent it through a series of four concentric ovals. The oval represented the literal layout of the speakers, the number 4 being derivative of the number of them placed around it and the colours of varying shades of red and pink representing the human voices that slowly emerge as the piece progresses. The strength of this graphical approach allows us the flexibility to illustrate any future exhibitions through similar abstract forms and typography. This creates a strong series continuity and in themselves the shows posters and programmes become collectable pieces of contemporary graphic design - which was a criteria of the brief.
We were delighted to learn that we were successful in winning this 7-way pitch, the flexibility and originality of our solution proving to be a key point.
"We were looking for a new approach that would be more flexible in terms of our needs and for a company that could also deliver online communication design in order to enable the integration of the two approaches. The opportunity to tender only went out via Twitter as I was keen to work with someone that was engaged with it as much as we are. We particularly wanted to work with a local company and Hold's pitch was very strong. I'm delighted to be working with them and looking forward to our continued collaboration in the future." commented Laurence.
The strength of the design worked perfectly with the piece and how Fabrica wish to represent themselves over the coming exhibitions.
"Working with Hold on the print for The Forty Part Motet has been a fantastic experience. Not only did they arrive at the table with great ideas, they have been flexible and supportive of our needs while remaining true to their design aesthetic. For me this is the perfect mix for a designer. The response to the print from our audience has been entirely positive and I'm looking forward to starting work on the next show."
Laurence Hill - Fabrica