Concrete Plastic is an independent record label based in Brighton, UK. It's output is in the more experimental vein of electronic dance music.
The brief given was to create an identity that was contemporary and reflected the labels experimental edge, but which wouldn't date. We needed to create
a sleek and fresh look that retained some classic, if abstract, typographic elements.
We broke the project down into a logo and an overall house style that would be applied to the record sleeves, website and merchandise. Taking the initials CP we created a range of abstract marques that formed a set. This set had a primary marque which is used either alone or alongside a typographic logo of the company name, and generally in black and white. The secondary logos in the set utilised a primary colour palette and could be applied in less restrictive ways through websites and other electronic media.
Once the logo was established we looked at creating a generic house bag for the 12“ releases. A bespoke vinyl sleeve was designed to house the records which were then simply stickered using a colour coded system to differentiate the releases. Using the generic sleeve meant reduced costs over multiple releases which was a primary requirement of any packaging solution.
“Hold took our ramblings and created a stunning logo and house style for the label. We're very proud of our new identity. The amount of positive feedback we've had from people has given us great satisfaction. The new look helps the label stand out from the multitude of other labels out there, and it stands among the best of them now.“
Si Mills, label manager